The benefits of a pet marketing agency - without the overhead
Pet marketing research and consulting services for new companies and those wanting to scale to the next level.
Over 15 years’ in the pet industry (consumer and vet) with strong roots in the consumer packaged goods arena.
- We can integrate with your marketing team to accomplish a specific business or research task.
- We can effectively run the marketing show, pulling from our experienced network of consultant and agency partners to accomplish your business goals.
- Count on us to work behind the scenes supporting your agency’s pet pitch too.
- A pet marketing agency that works the way you want to.
Our experience runs the gamut from ideation to introduction to ongoing marketing. We can step in at any step of the process to add value and help steer you clear of expensive mistakes.
Areas of Expertise
Brand positioning and re-positioning based upon new consumer insights, competitive analysis and a keen strategic intellect.
New product ideas that uniquely meet a consumer need and are validated with simple but effective market research.
Brand name, logo, graphic and structural package design.
Key influencer engagement and partnership development.
Marketing plan creation including the hiring of public relations, advertising, online customer acquisition, web development and social media resources as needed.
Business analytics: Category sizing studies, pricing tests, volumetric tests, and marketing budget development.
Distribution strategy, in-store display development, customer presentations and trade show representation.
Find Out More by Reaching Out
Jackie Bay founded Strategic Pet to fill what she saw to be a gap in credible marketing resources in the pet industry. We offer over 15 years’ marketing and project management experience and a rich network of agencies, consultants, and smart people.
Contact Us Today!
We want to hear from you.