Pet Trends

Read about the latest in Pet Marketing trends here

Current on the Important Pet Trends that Affect Your Business

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We conduct proprietary research with pet parents, veterinarians and pet business owners.  This works gives us a unique perspective on what's new and relevant to you.
pet business

Why getting where you want to be with your pet business is easier (and less expensive) than you think.

Whether you have a new brand new pet product or you’re ready to take an existing pet business to the next level, there are an enormous amount of tools that can help you lower your risk and make better decisions.
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petsmart and chewy

Why Changes in Pet Retail Should Be Terrifying Pet Manufacturers

Quick pantry check today and we’re down to 6 cans of cat food.  The need to feed my darling is practically the only thing that gets me to the mall anymore.  Or at least it used to.  Today I went to and bought my usual two cases for about half the price I normally pay at PetSmart.  Shipping was free and I saved even more because I signed up for auto ship.  No more PetSmart (or mall) for us.
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pet business mistakes

Five Mistakes Pet Entrepreneurs Make Everyday

There were reportedly 820 new pet products introduced at Super Zoo 2017.  Many of these were from budding pet entrepreneurs eager to enter a booming industry.  Over my years advising pet start ups, I’ve come up with a list of 5 common mistakes that most entrepreneurs encounter along the way.
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pet food label

Pet food label disputes make pet owners ask: “Can you trust any pet company?”

There are a significant number of class action lawsuits dealing with pet food labels.   Most all of them deal with alleged misleading marketing claims: labeling products “Prescription” when they don’t contain medicine, labeling “Made in America” when not all ingredients are sourced here, labeling “Natural” when products contain synthetic ingredients and labeling “Organic” when products contain substances like pentobarbital.
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Jackie Bay founded Strategic Pet to fill what she saw to be a gap in credible marketing resources in the pet industry. We offer over 15 years’ marketing and project management experience and a rich network of agencies, consultants, and smart people.

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