Pet Trends

Read about the latest in Pet Marketing trends here

Current on the Important Pet Trends that Affect Your Business

Attend Industry
Trade Shows

2018-2019 Shows:  
Global Pet, Blog Paws

Strong Industry

We’re happy to provide a free consultation on how to solve a marketing dilemma you face.  If we can’t help you, we’ll refer you to someone who can.

Market Research &
Pet Marketing

We conduct proprietary research with pet parents, veterinarians and pet business owners.  This works gives us a unique perspective on what's new and relevant to you.

How 25 interviews can solve your pet business problem.

Are sales of your new pet product or service soft and you don’t know why? Perhaps you have a pretty good idea but everyone on the management team thinks differently. You need some answers and a re-tooled strategy but you’re not sure where to go.  A relatively small qualitative research project can really help turn…
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Finally – Subscription pricing comes to pet products

The challenges/needs of pet ownership haven’t changed, but smart new ideas and tech solutions are really changing the game.  With that change, however, comes increasingly higher pet product pricing.  Don’t want to change the litter box?  The Litter Robot 3 does it for you for $449. No time to walk the dog?  The GoPet Treadwheel…
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All I want for Christmas is my best target audience

Isn’t he adorable?!  This man is your target audience and he’s out there.   He wants that great new pet product you – he just doesn’t know it yet. Why doesn’t he know it?  Because you either haven’t figured out who he is OR you have and you’re not reaching him correctly.  So what’s a brand…
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5 Top Pet Trends from Global Pet Expo 2018

The big take away from looking at the new products at this years’ Global Pet Expo was that pet parents are looking for ways to make it easier to live with their pets. They want them to behave more rationally, they want the processes of having them “go outside,” get a bath and buying the…
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Jackie Bay founded Strategic Pet to fill what she saw to be a gap in credible marketing resources in the pet industry. We offer over 15 years’ marketing and project management experience and a rich network of agencies, consultants, and smart people.

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