Pet Trends

Read about the latest in Pet Marketing trends here

Current on the Important Pet Trends that Affect Your Business

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2017-2018 Shows:  
Super Zoo, Global Pet, Blog Paws, International Association Canine Professionals

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Pet Marketing

We conduct proprietary research with pet parents, veterinarians and pet business owners.  This works gives us a unique perspective on what's new and relevant to you.

All I want for Christmas is my best target audience

Isn’t he adorable?!  This man is your target audience and he’s out there.   He wants that great new pet product you – he just doesn’t know it yet. Why doesn’t he know it?  Because you either haven’t figured out who he is OR you have and you’re not reaching him correctly.  So what’s a brand…
Read More

5 Top Pet Trends from Global Pet Expo 2018

The big take away from looking at the new products at this years’ Global Pet Expo was that pet parents are looking for ways to make it easier to live with their pets. They want them to behave more rationally, they want the processes of having them “go outside,” get a bath and buying the…
Read More
pet business

Why getting where you want to be with your pet business is easier (and less expensive) than you think.

Whether you have a new brand new pet product or you’re ready to take an existing pet business to the next level, there are an enormous amount of tools that can help you lower your risk and make better decisions.
Read More
petsmart and chewy

Why Changes in Pet Retail Should Be Terrifying Pet Manufacturers

Quick pantry check today and we’re down to 6 cans of cat food.  The need to feed my darling is practically the only thing that gets me to the mall anymore.  Or at least it used to.  Today I went to Chewy.com and bought my usual two cases for about half the price I normally pay at PetSmart.  Shipping was free and I saved even more because I signed up for auto ship.  No more PetSmart (or mall) for us.
Read More

All I want for Christmas is my best target audience

Isn’t he adorable?!  This man is your target audience and he’s out there.   He wants that great new pet product you – he just doesn’t know it yet. Why doesn’t he know it?  Because you either haven’t figured out who he is OR you have and you’re not reaching him correctly.  So what’s a brand…
Read More

5 Top Pet Trends from Global Pet Expo 2018

The big take away from looking at the new products at this years’ Global Pet Expo was that pet parents are looking for ways to make it easier to live with their pets. They want them to behave more rationally, they want the processes of having them “go outside,” get a bath and buying the…
Read More
pet business

Why getting where you want to be with your pet business is easier (and less expensive) than you think.

Whether you have a new brand new pet product or you’re ready to take an existing pet business to the next level, there are an enormous amount of tools that can help you lower your risk and make better decisions.
Read More
petsmart and chewy

Why Changes in Pet Retail Should Be Terrifying Pet Manufacturers

Quick pantry check today and we’re down to 6 cans of cat food.  The need to feed my darling is practically the only thing that gets me to the mall anymore.  Or at least it used to.  Today I went to Chewy.com and bought my usual two cases for about half the price I normally pay at PetSmart.  Shipping was free and I saved even more because I signed up for auto ship.  No more PetSmart (or mall) for us.
Read More

All I want for Christmas is my best target audience

Isn’t he adorable?!  This man is your target audience and he’s out there.   He wants that great new pet product you – he just doesn’t know it yet. Why doesn’t he know it?  Because you either haven’t figured out who he is OR you have and you’re not reaching him correctly.  So what’s a brand…
Read More

5 Top Pet Trends from Global Pet Expo 2018

The big take away from looking at the new products at this years’ Global Pet Expo was that pet parents are looking for ways to make it easier to live with their pets. They want them to behave more rationally, they want the processes of having them “go outside,” get a bath and buying the…
Read More
pet business

Why getting where you want to be with your pet business is easier (and less expensive) than you think.

Whether you have a new brand new pet product or you’re ready to take an existing pet business to the next level, there are an enormous amount of tools that can help you lower your risk and make better decisions.
Read More
petsmart and chewy

Why Changes in Pet Retail Should Be Terrifying Pet Manufacturers

Quick pantry check today and we’re down to 6 cans of cat food.  The need to feed my darling is practically the only thing that gets me to the mall anymore.  Or at least it used to.  Today I went to Chewy.com and bought my usual two cases for about half the price I normally pay at PetSmart.  Shipping was free and I saved even more because I signed up for auto ship.  No more PetSmart (or mall) for us.
Read More

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Jackie Bay founded Strategic Pet to fill what she saw to be a gap incredible marketing resources in the pet industry. We offer over 15 years’ marketing and project management experience and a rich network of agencies, consultants, and smart people.

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jackiebay@strategicpet.com
973-590-9658