Who

The experience and knowledge behind Strategic Pet, LLC

Jackie Bay - Experienced pet marketing consultant

Jackie Bay founded Strategic Pet to fill what she saw to be a gap in credible marketing resources in the pet industry. She leverages her brand management experience at leading companies like Procter & Gamble and Campbell’s Soup and pairs it with her pet and start up experience at smaller companies. She has an undergraduate degree from the University of North Carolina at Chapel Hill and an MBA from New York University. She has over 15 years’ marketing and project management experience and a rich network of agencies, consultants and smart people.

She lives in northern NJ with her family, bratty cat, and lovable bunny.

Our approach

We don't work alone.

A pet marketing consultancy that is at the center of an army of resources that can help you succeed.

  • Think of us like the quarterback of your marketing plan

    We put together the strategy, plans, and budgets and then gather the external resources needed. We leverage small to mid-sized agencies and consultants, like ourselves, to get things done professionally but also affordably.

  • Think of us as a pinch hitter to give you extra resources during a tight period.

    We can step in to fill key gaps in your marketing department while you search for a replacement. We join the animal health or pet business agency pitch when you need a deeper bench.

  • We are your strategic partner

    Consider us for consumer, professional or B to B assignments in both marketing and marketing research. We love nonprofits too.

  • We work the way you do

     We work on a very transparent hourly, project or retainer basis for short or longer-term time periods.

Quantitative Research

Package Design

Naming and Logo Development

Retail / E-commerce Distribution

Veterinarian Marketing

Website Development

Digital Customer Acquisition

Social Media

Public Relations

Find Out More by Reaching Out

Jackie Bay founded Strategic Pet to fill what she saw to be a gap incredible marketing resources in the pet industry. We offer over 15 years’ marketing and project management experience and a rich network of agencies, consultants, and smart people.

Contact Us Today!

We want to hear from you. 


jackiebay@strategicpet.com
973-590-9658