Success in pet marketing requires more than a good idea.
The pet industry is filled with brands that connect and delight…
And its Filled with Those that Don’t and are Discontinued when the Promotional Money Stops.
What makes the difference?
Successful new pet products (and not so new) need to be grounded in deep consumer insights and solid marketing strategy. Beyond that, they need the advantage of real-world experience to find creative ways to connect with consumers and retailers. They need a strategic marketing partner.
If you looking for some help in defining or refining your pet brand or your marketing plan, you’ve come to the right place.